Coferences
Conferences
2024
2021
2020
2019
- Gkikas, D.C., Gkikas, M.C., Theodorou, J.A. (2024). A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis. In: Kavoura, A., Borges-Tiago, T., Tiago, F. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-51038-0_69. https://www.researchgate.net/publication/381061192_A_Comprehensive_Marketing_and_Diffusion_Strategy_Protocol_for_Marine_Life_Protection_Restoration_and_Conservation_the_Case_of_Endangered_Pinna_Nobilis
- Gkikas, D.C., Theodoridis, P.K. (2024). How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement. In: Kavoura, A., Borges-Tiago, T., Tiago, F. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-51038-0_50. https://www.researchgate.net/publication/381063587_How_Data_Mining_is_Used_in_Social_Media_Key_Performance_Indicators'_Impact_on_Image_Post_Data_Characteristics_for_Maximum_User_Engagement
- Gkikas, D.C., Theodoridis, P.K. (2023). Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation. Proceedings of the European Marketing Academy, Regional Conference. https://figshare.com/articles/conference_contribution/Enhancing_EU_Services_with_Chatbot_Design_A_Model_Proposal_and_Analysis_for_Efficient_Implementation/25083467. https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117264&Enhancing%20EU%20Services%20with%20Chatbot%20Design:%20A%20Model
- Gkikas, D.C., Gkikas, M.C., Theodorou, J.A. (2023). Predictive Classification of Aquaculture Fish Mortality Using Data Mining Classifiers. Proceedings of the XIV International Scientific Agriculture Symposium “AGROSYM 2023”. https://www.researchgate.net/publication/376613860_Predictive_Classification_of_Aquaculture_Fish_Mortality_Using_Data_Mining_Classifiers. https://www.researchgate.net/profile/Dimitris-Gkikas/publication/376613860_Predictive_Classification_of_Aquaculture_Fish_Mortality_Using_Data_Mining_Classifiers/links/65e84995adf2362b637b0c61/Predictive-Classification-of-Aquaculture-Fish-Mortality-Using-Data-Mining-Classifiers.pdf
2021
- Gkikas, D. C., Theodoridis, P. K., & Vlachopoulou, M. (2021). How Facebook Photo Post’s Text Impacts User Engagement in Fashion – A Machine Learning Approach. Proceedings of the European Marketing Academy, 50th, (94644). http://proceedings.emac-online.org/pdfs/A2021-94644.pdf.
https://www.researchgate.net/publication/353332333_How_Facebook_Photo_Post%27s_Text_Impacts_User_Engagement_in_Fashion_-_A_Machine_Learning_Approach
- Gkikas, D. C., Theodoridis, P. K., Tzavella, G., Vlachopoulou, G., Kondyli, I., & Tzioli, M. (2021). Chatbot Tools Evaluation. 8th International Conference on Contemporary Marketing Issues. https://doi.org/10.6084/m9.figshare.16950700.v1. https://www.researchgate.net/publication/344345598_Chatbot_Tools_Evaluation
2020
- Gkikas, D. C., Theodoridis, T., Theodoridis, P. K., & Kavoura A. (2020). Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach. Proceedings of the European Marketing Academy, 49th, (63455). http://proceedings.emac-online.org/pdfs/A2020-63455.pdf.
https://www.researchgate.net/publication/344769529_Online_Consumer_Behaviour_in_Social_Media_Post_Types_A_Data_Mining_Approach
- Theodoridis, P. K., & Gkikas, D. C. (2020). Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach. In: Kavoura A., Kefallonitis E., Theodoridis P. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 8th ICSIMAT Strategic Innovative Marketing and Tourism, Northern Aegean, Greece, 2019. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-36126-6_65. https://www.researchgate.net/publication/339804103_Optimal_Feature_Selection_for_Decision_Trees_Induction_Using_a_Genetic_Algorithm_Wrapper_-_A_Model_Approach
2019
- Gkikas, D. C., & Theodoridis, P. K. (2019). Artificial Intelligence (AI) Impact on Digital Marketing Research. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_143. https://www.researchgate.net/publication/334200435_How_Artificial_Intelligence_Affects_Digital_Marketing
- Theodoridis, P. K., & Gkikas, D. C. (2019). How Artificial Intelligence Affects Digital Marketing. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_151. https://www.researchgate.net/publication/334198612_Artificial_Intelligence_AI_Impact_on_Digital_Marketing_Research.