Conferences

Coferences

2021

Gkikas, D. C., Theodoridis, P. K., & Vlachopoulou, M. (2021). How Facebook Photo Post’s Text Impacts User Engagement in Fashion – A Machine Learning Approach. Proceedings of the European Marketing Academy, 50th, (94644). http://proceedings.emac-online.org/pdfs/A2021-94644.pdf.
https://www.researchgate.net/publication/353332333_How_Facebook_Photo_Post%27s_Text_Impacts_User_Engagement_in_Fashion_-_A_Machine_Learning_Approach

Gkikas, D. C., Theodoridis, P. K., Tzavella, G., Vlachopoulou, G., Kondyli, I., & Tzioli, M. (2021). Chatbot Tools Evaluation. 8th International Conference on Contemporary Marketing Issues. https://doi.org/10.6084/m9.figshare.16950700.v1. https://www.researchgate.net/publication/344345598_Chatbot_Tools_Evaluation

2020

Gkikas, D. C., Theodoridis, T., Theodoridis, P. K., & Kavoura A. (2020). Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach. Proceedings of the European Marketing Academy, 49th, (63455). http://proceedings.emac-online.org/pdfs/A2020-63455.pdf.
https://www.researchgate.net/publication/344769529_Online_Consumer_Behaviour_in_Social_Media_Post_Types_A_Data_Mining_Approach

Theodoridis, P. K., & Gkikas, D. C. (2020). Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach. In: Kavoura A., Kefallonitis E., Theodoridis P. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 8th ICSIMAT Strategic Innovative Marketing and Tourism, Northern Aegean, Greece, 2019. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-36126-6_65. https://www.researchgate.net/publication/339804103_Optimal_Feature_Selection_for_Decision_Trees_Induction_Using_a_Genetic_Algorithm_Wrapper_-_A_Model_Approach

2019

Gkikas, D. C., & Theodoridis, P. K. (2019). Artificial Intelligence (AI) Impact on Digital Marketing Research. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_143. https://www.researchgate.net/publication/334200435_How_Artificial_Intelligence_Affects_Digital_Marketing

Theodoridis, P. K., & Gkikas, D. C. (2019). How Artificial Intelligence Affects Digital Marketing. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_151. https://www.researchgate.net/publication/334198612_Artificial_Intelligence_AI_Impact_on_Digital_Marketing_Research.