Welcome to my academic and professional world, where Artificial Intelligence, applied intelligence, and strategic understanding of human behaviour converge with digital business, marketing, and the emerging Blue Economy.

Hello, I am Dimitris Constantine Gkikas (D.C. Gkikas), an Informatics Engineer, researcher, and academic specializing in the application of Artificial Intelligence and advanced analytics to marketing, consumer behaviour, and digital business.

My research focuses on Applied Intelligence & AI Strategy in Marketing, with particular emphasis on understanding and predicting human behaviour in digital environments. I combine Artificial Intelligence, predictive analytics, machine learning, behavioural analysis, and explainable AI to support intelligent decision-making and to move beyond simply predicting what users do toward understanding why they behave, perceive, and respond in particular ways.

My research interests lie at the intersection of Artificial Intelligence, Consumer Behaviour, Cognitive Marketing, Digital Business, Predictive Analytics, Explainable and Trustworthy AI, and Intelligent Decision-Making. An important emerging direction of my work is the application of these approaches to the Blue Economy, exploring how digital intelligence, data-driven decision-making, and responsible innovation can contribute to sustainable economic activity and the protection of marine ecosystems.

I have more than ten years of experience across academia and industry, combining research, teaching, digital business development, data-driven strategy, and applied analytics. My academic background includes research in Artificial Intelligence and data mining for marketing decision-making, while my professional experience has involved e-business strategy, e-commerce, digital marketing, analytics, project management, and digital transformation.

I serve as a Lecturer (Collaborating Academic Staff – Σ.Ε.Π.) at the Hellenic Open University, where I teach E-Business and New Technologies for Entrepreneurship (DEO45), focusing on e-commerce, digital business models, and emerging technologies for entrepreneurship.

I am also a researcher at the University of Patras, where my interdisciplinary work increasingly connects Artificial Intelligence, predictive analytics, digital business, and the marine domain, with a strategic interest in moving beyond conventional sectoral boundaries toward the broader Blue Economy and marine sustainability.

Alongside my academic activities, I have extensive professional experience in e-business development, digital strategy, strategic partnerships, e-commerce, and innovation. This academic–industry perspective informs my approach to research and education, with an emphasis on translating advanced technologies and scientific knowledge into practical decision-making and measurable value.

Being an active member of European Association for Artificial Intelligence (EuAI), Hellenic Artificial Intelligence Society (EETN), European Marketing Academy (EMAC), and Greek Marketing Academy (ELAM) my overarching research vision is to develop Applied and Explainable AI for intelligent decision-making, combining quantitative predictive methods with deeper behavioural and cognitive understanding to address emerging challenges in digital business and the Blue Economy.

Bridging Research, Education & Market.

I am .

Since you have been able to come this far to see this photo it means a lot!
It means that you are here, NOW. You are alive, your life goes on and you must appreciate it.
It means that your life has brought you to this moment, to this day, to this situation. Since you have managed to come so far, you are about to witness greater days.

It means that all the other lives you could possibly have lived have been erased either by accident, by choice, by chance or something Greater.

There are numerous factors that determine your future. You can only affect a small portion of these factors. However, you must DO YOUR BEST.

You are left with this life. You are here for a reason. Don't waste it. Make the best decisions!

Some people, including scientists, think that our choices shape our lives.
We make billions of decisions throughout our lifetime. So how likely is it that you’ll end up in the exact same place, with the same job and thoughts, all over again?

I'd say it's very unlikely—maybe even impossible.

The soccer paradox; I still don’t get how football fans say things like, “We won 3-0, but it could be 4-0 if we’d scored that penalty.”. By the time the ball gets into the goalkeeper's net, it has changed course and it would never be at the same position for the next goal..

Life doesn’t work that way. Every choice changes something, and every moment depends on what came before.

So, what are the factors that affect our decisions and how we can have greater impact on our lives?

Unlike chess where the rules, moves and domain are finites, human action domain is infinite!

Using Artificial Intelligence scientists try to define what can be defined. Weighted information, factors, sets of rules, classification, optimization, clusters and associated data are some of the pieces of the puzzle.

Through a series of various artificial intelligence, machine learning, SERPs, SEO, social media marketing, risk analysis and AI ethical perspectives, I try to break down technology meanings and concepts.

Stay tuned!