Conferences

2026

Gkikas, D.C., Theodoridis, P.K. (2026). Decoding consumer engagement in online shopping: Leveraging machine learning models and google analytics for user behavior classification. International Conference on Business & Economics of the Hellenic Open University.

2025

Gkikas, D.C., Theodoridis, P.K. (2026). Digital Storytelling and Tourist Behavior: A Narrative Review of Content, Trust, and Engagement. In: Kavoura, A., Gretzel, U., Vrana, V. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2025. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-032-12968-0_86

Gkikas, D.C., Theodoridis, P.K. (2026). Digital Tools in Tourism Marketing: A Narrative Review of Social Media, Artificial Intelligence, and Mobile Strategies. In: Kavoura, A., Gretzel, U., Vrana, V. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2025. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-032-12968-0_85

2024

Gkikas, D.C., Theodoridis, P.K. (2024). Understanding Social Media User Behavior Through Post Types: A Data Mining Analysis to Predict User Engagement. International Conference on Business & Economics of the Hellenic Open University.

Gkikas, D.C., Gkikas, M.C., Theodorou, J.A. (2024). A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis. In: Kavoura, A., Borges-Tiago, T., Tiago, F. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-51038-0_69. https://www.researchgate.net/publication/381061192_A_Comprehensive_Marketing_and_Diffusion_Strategy_Protocol_for_Marine_Life_Protection_Restoration_and_Conservation_the_Case_of_Endangered_Pinna_Nobilis

Gkikas, D.C., Theodoridis, P.K. (2024). How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement. In: Kavoura, A., Borges-Tiago, T., Tiago, F. (eds) Strategic Innovative Marketing and Tourism. ICSIMAT 2023. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-51038-0_50. https://www.researchgate.net/publication/381063587_How_Data_Mining_is_Used_in_Social_Media_Key_Performance_Indicators'_Impact_on_Image_Post_Data_Characteristics_for_Maximum_User_Engagement

2023

Gkikas, D.C., Theodoridis, P.K. (2023). Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation. Proceedings of the European Marketing Academy, Regional Conference. https://figshare.com/articles/conference_contribution/Enhancing_EU_Services_with_Chatbot_Design_A_Model_Proposal_and_Analysis_for_Efficient_Implementation/25083467. https://proceedings.emac-online.org/index.cfm?abstractid=R2023-117264&Enhancing%20EU%20Services%20with%20Chatbot%20Design:%20A%20Model

2021

Gkikas, D. C., Theodoridis, P. K., & Vlachopoulou, M. (2021). How Facebook Photo Post’s Text Impacts User Engagement in Fashion – A Machine Learning Approach. Proceedings of the European Marketing Academy, 50th, (94644). http://proceedings.emac-online.org/pdfs/A2021-94644.pdf.
https://www.researchgate.net/publication/353332333_How_Facebook_Photo_Post%27s_Text_Impacts_User_Engagement_in_Fashion_-_A_Machine_Learning_Approach

Gkikas, D. C., Theodoridis, P. K., Tzavella, G., Vlachopoulou, G., Kondyli, I., & Tzioli, M. (2021). Chatbot Tools Evaluation. 8th International Conference on Contemporary Marketing Issues. https://doi.org/10.6084/m9.figshare.16950700.v1. https://www.researchgate.net/publication/344345598_Chatbot_Tools_Evaluation

2020

Gkikas, D. C., Theodoridis, T., Theodoridis, P. K., & Kavoura A. (2020). Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach. Proceedings of the European Marketing Academy, 49th, (63455). http://proceedings.emac-online.org/pdfs/A2020-63455.pdf.
https://www.researchgate.net/publication/344769529_Online_Consumer_Behaviour_in_Social_Media_Post_Types_A_Data_Mining_Approach

Theodoridis, P. K., & Gkikas, D. C. (2020). Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach. In: Kavoura A., Kefallonitis E., Theodoridis P. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 8th ICSIMAT Strategic Innovative Marketing and Tourism, Northern Aegean, Greece, 2019. Springer, Cham. https://link.springer.com/chapter/10.1007/978-3-030-36126-6_65. https://www.researchgate.net/publication/339804103_Optimal_Feature_Selection_for_Decision_Trees_Induction_Using_a_Genetic_Algorithm_Wrapper_-_A_Model_Approach

2019

Gkikas, D. C., & Theodoridis, P. K. (2019). Artificial Intelligence (AI) Impact on Digital Marketing Research. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_143. https://www.researchgate.net/publication/334200435_How_Artificial_Intelligence_Affects_Digital_Marketing

Theodoridis, P. K., & Gkikas, D. C. (2019). How Artificial Intelligence Affects Digital Marketing. In: Kavoura A., Kefallonitis E., Giovanis A. (Eds.), Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. 7th ICSIMAT Strategic Innovative Marketing and Tourism, Athenian Riviera, Greece, 2018. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_151. https://www.researchgate.net/publication/334198612_Artificial_Intelligence_AI_Impact_on_Digital_Marketing_Research.